Base – All-in-One Tool for Efficient Online Sales Management in 2025

What is Base?

Base (also known as Baselinker)is an advanced integration platform that simplifies online sales management across various channels. It is ideal for e-commerce stores and sellers operating on popular marketplaces like Allegro, Empik, eBay, and Amazon. The platform allows for offer synchronization, order management, invoicing, and integration with courier companies, making it a comprehensive tool for e-commerce management.

Key Features of Base

1) Integration with Marketplaces and Online Stores

Base supports integration with over 50 sales and e-commerce platforms, including popular marketplaces (Allegro, eBay, Amazon) and online store systems (Shoper, PrestaShop, WooCommerce).

• Offer synchronization: Automatic updating of stock levels, prices, and product descriptions across all sales channels.
• Import and export of products: Mass adding and editing of products in one place, speeding up offer management.
• Variant management: Easy management of products with various variants (size, color, model) on different platforms.

2) Order Management

It enables comprehensive order management from multiple sources in one panel:

• Centralized orders: All orders from different platforms are automatically imported into one management panel.
• Automation of processing: Automatically assigning order statuses, printing shipping labels, and generating invoices.
• Returns and complaints handling: Simplified returns and complaint handling with centralized customer communication.

3) Integration with Courier Companies and Shipping

Base collaborates with over 20 courier companies, streamlining logistics:

• Automatic shipping labels: Automatically generating shipping labels based on order data.
• Parcel tracking: Automatically sharing tracking numbers with customers.
• Multi-channel shipping: Supporting various delivery options, including locker pickup and express deliveries.

4) Invoicing and Accounting Integrations

It offers advanced invoicing features and integration with popular accounting programs:

• Automatic invoicing: Generating invoices based on orders from various sales sources.
• Integration with accounting systems.
• Document customization: Ability to customize the appearance of invoices, receipts, and other sales documents.

5) Sales Process Automation

The platform offers an extensive automation system that saves time and reduces the risk of errors:

• Automatic actions: Ability to set automatic actions like order status change, sending email notifications, or generating shipping labels.
• Rules and filters: Creating advanced order filtering rules and assigning specific actions to them.
• Notifications and reports: Automatic notifications about new orders and generating sales reports.

Benefits of Using Base

• Time-saving: Centralizing offer, order, and shipping management in one panel.
• Error minimization: Automatic synchronization of stock levels and prices across various sales platforms.
• Sales scaling: Quick expansion into new markets and sales channels.
• Better work organization: Automating repetitive processes and simplifying customer service.
• Cost optimization: Reducing logistics and operational costs through integration with multiple companies.
• First 100 orders are free (click here to create your account).

Who is BaseFor?

Base is ideal for:

• Small and medium businesses – looking to automate sales and logistics processes.
• Multi-channel sellers – operating on various marketplaces and in online stores.
• Companies looking to expand internationally – with integration with global e-commerce platforms such as eBay, Amazon and eMAG.

Summary

Base is a versatile tool for e-commerce that simplifies and automates sales processes across various channels. With advanced integration with marketplaces, online stores, and courier companies, it enables efficient management of offers, orders, shipping, and invoicing. The platform is perfect for sellers who want to grow their business, increase sales, and optimize logistics processes.

Optimize your e-commerce today with Base!

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