Allegro Marketplace in Poland 2025 – What It Is, How It Works, and the Benefits It Offers Sellers
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Allegro Marketplace
Allegro is a leading e-commerce platform operating in Poland, the Czech Republic, Slovakia, and Hungary. It is the largest e-commerce platform in Europe in terms of website visits. Not only is it the biggest e-commerce platform in Poland, accounting for 60% of e-commerce sales in the country, but it is also one of the largest players worldwide in terms of traffic. Allegro ranks among the top ten global e-commerce platforms, alongside giants like Amazon, eBay, and AliExpress.
Why Choose Allegro?
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20 million users visit Allegro every month.
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14.9 million active buyers on the platform.
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In 2023, Gross Merchandise Value (GMV) from Allegro's operations in Poland grew by 11% to 54.8 billion PLN, with monthly sales reaching 4.57 billion PLN.
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29.7 million visitors per month, accounting for 76.72% of all internet users in Poland.
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86% of users consider Allegro their favorite online shopping destination.
Expansion to Foreign Markets:
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Opportunity to sell on Allegro.cz (Czech Republic), Allegro.sk (Slovakia), and Allegro.hu (Hungary), reaching over a million new customers.
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Automatic translation of listings enables access to customers from different countries.
Additional Services to Support Your Business:
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Allegro Smart!: A free shipping program for buyers. Listings with this label are more likely to be chosen.
- Allegro Pay and Allegro Pay Business: Deferred payment services that increase financial flexibility and potentially boost sales. Buyers can pay within 30 days or in installments.
- Extra services in listings: Options to offer additional services like gift wrapping, delivery to the door, assembly,and more.
- Allegro Ads: An advertising system to promote your listings and enhance their visibility.
- Allegro Care: Additional product insurance options.
- Allegro Subscription: Access to sales-supporting tools.
- Allegro Lokalnie: A simplified version of Allegro for selling items without listing fees.
Allegro combines vast reach, low entry costs, proven promotional tools, and comprehensive support. It's an ideal platform for both new and experienced sellers who want to increase visibility, acquire new customers, and grow their business in the dynamic world of e-commerce.
If you're looking for a fulfillment partner to handle your orders in Poland and other EU countries, our fulfillment services ensure efficient management of delivery and warehousing processes.
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