What Is eBay Marketplace in Poland and What Selling Opportunities Does It Offer in 2025?
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What Is eBay Marketplace?
eBay is one of the largest e-commerce platforms in the world, offering sales opportunities for both businesses and individuals. Unlike Amazon, eBay allows sales through auctions and fixed-price listings, giving sellers more flexibility.
eBay by the Numbers – Why It's Worth Selling?
If you're wondering whether eBay is a good place to start selling, take a look at these key statistics:
- 132 million active buyers – this many people regularly use the platform worldwide.
- $73.9 billion GMV – the gross merchandise value of goods sold in 2022.
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eBay holds a small share of the Polish e-commerce market, accounting for less than 2% of its value.
- eBay gives access to over 190 markets worldwide.
- The eBay app has been downloaded 599 million times, and 60% of gross sales are made through it.
- 80% of products are new – despite being known for auctions of used items, most listings are for new products.
- 71% of purchases are with free shipping – buyers are more likely to choose listings with free shipping.
Who Is eBay Marketplace For?
The platform is especially beneficial for:
- Small and medium-sized businesses – eBay provides access to a global market and tools to optimize sales.
- Sellers of unique and collectible items – eBay remains a leader in the category of rare and used products.
- People wanting to start selling without large investments – thanks to low barriers to entry.
Tools for Sellers
eBay offers a range of features to support sales, including:
- Seller Hub – a comprehensive center for managing listings and analyzing performance.
- Automated listings relisting – useful for those who sell regularly.
- eBay Promoted Listings – a paid option to increase the visibility of listings.
Additional Benefits for Sellers
In addition to a wide reach and low entry costs, eBay sellers can benefit from:
- Access to international customers – eBay operates in over 190 countries, enabling global sales.
- Flexible sales formats – the option to sell via auctions and fixed-price listings with a “Buy Now” option.
- Seller protection program – protection from dishonest buyers and the ability to resolve disputes.
- Integration with e-commerce systems – the ability to connect eBay with your own online store, ERP systems, and inventory management tools.
Summary
eBay Marketplace offers a huge opportunity for sellers looking to reach millions of buyers worldwide. With low startup costs, flexible sales options, and advanced tools, it remains one of the most attractive platforms for e-commerce.
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